Old spice re-positioned itself as a brand associated with legacy and confident young men this was readily accepted, with the original video 'the man your man could smell like' receiving 54 million views across different social media platforms, and sales rising sharply – by 55 % – over the three months. This essay aims to analyse the 2010 old spice campaign which began with the release of the “man your man could smell like” commercial and finishing severe competition from axe prompted old spice to revitalize their brand image in order to keep up, and thus approached advertising company. Social media campaign case study old spice by kaïs alibenali and joséphine lipp 2 short-living ✓ keep being focus on the roi in the long-term ✓ don't forget your marketing basis: products do something, advertising tells something ✓ build a proper marketing strategy deﬁne a brand position. Client: old spice award: yellow pencil/ writing for advertising / writing for film advertising, 2011 in february 2010, wieden+kennedy launched a new old spice advertising campaign, smell like a man, man' the first commercial, “the man your man could smell like,” was an overnight success and quickly became a. Expect good examples to emerge from kraft who have recently divided their brands into blockbusters like oreo and b-movie, like athenos see the video here: watchv=wdkjrvsbyb0 &feature=player_embedded ny times has the best c.
In the last case, the once-popular model was saved from a planned shutdown by a write-in campaign organized by mustang owners, and a return to the brand's “ muscle car” roots has once one such example is old spice, a men's personal care brand that has historically been associated with older men. It was a social media success for old spice body wash on day 1 the campaign received almost 6 million views on day 2 old spice had 8 of the 11 most popular videos online on day 3 the campaign had reached over 20 million views after the first week old spice had over 40 million views the old spice.
The fosters slogan (good call) and characters (brad & dan) are the strongest performing brand properties in the uk beer market, with a c 70% activation interestingly, in this era of social media hysteria, the good call campaign was tv-led, showing that this medium still has a leading role to play. To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand's value to for instance, apple was once nearly bankrupt but is now one of the most recognizable brands in the world and the men's cologne brand, old spice, produced.
Old spice case study: how a 75-year-old brand changed digital marketing forever - digital marketing case study from the digital training academy - before this now-legendary social media and video campaign, old spice was a brand that was previously associated with old men this case study looks at how the ' man your.
Among my favourite case studies are puma and mercedes benz, brands with a long and proud history as icons in their respective categories they also have in yet as the once leading luxury car brand, it was made to look old-fashioned and for older drivers by challengers bmw and audi the mercedes. The marketing team of old spice responded to tweets with 116 youtube videos and the audience was amazed with the real time responses further those who were lucky to get response from the old spice guy, wrote about it on other social media networks hence again brand got promoted online by the. Sadly the marketplace is littered with case studies and examples of once very successful brands now gone forever, often because their leaders didn't implement maybe you need to refresh your logo, change your packaging, advertising, update your brand collateral or bring something new to your social media approach.
Content bubbling across the web wieden + kennedy created the original ad for the super bowl for their client procter and gamble the owners of the iconic old spice brand the ad featured former nfl athlete isaiah mustafa and was a a video centric marketing campaign that combined both traditional and social media. He also led the digital marketing strategy and created the brand's first social media strategy, which included launching the old spice facebook page, twitter handle and youtube channel to engage with consumers the “smell like the campaign was so successful that it's now commonly used as a marketing case study.